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Free Downloads

Learning from other successful people is one of the most important ways to jump-start your marketing and promotion.

Download sample news releases and learn about marketing and promotion.

Free News Release Sample Packages

To help you jumpstart your targeted publicity outreach, you can download some samples of news releases that produced real stellar publicity success.

Use my 3 I Technique and create your own news release:

  1. Identify a Success Story
  2. Imitate It
  3. Innovate with Your Own Information 


Choose the category or type of news release you wish to aim at. Each package contains excellent examples (based on actual success stories) that you can use as models for your own release.

Then send your best draft news release to us and we'll help you finalize it so that it maximizes media response and give you a custom recommendation on where to send it to reach your right media.

Publicity Toolkit

Here are some special downloads that you can use to develop your publicity action plans.

Publicity Planner for 2011

Each year I create an annual publicity plan to help people look ahead and map out their ideas for acquiring publicity throughout the year. This unique publicity planner provides a month-at-a-glance roadmap to holidays throughout the year and identifies the lead time for each holiday. The special design makes it easy to develop a detailed personalized framework of key dates and events so that you map out your strategy and ideas to promote your book or your writing in 2011.

A News Release & Publicity Outreach Checklist

Each year I create an annual publicity plan to help people look ahead and map out their ideas for acquiring publicity throughout the year. This unique publicity planner provides a month-at-a-glance roadmap to holidays throughout the year and identifies the lead time for each holiday. The special design makes it easy to develop a detailed personalized framework of key dates and events so that you map out your strategy and ideas to promote your book or your writing in 2011.