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Publicity Follow Up Tactics

Here are several articles covering the actions you can take after you send out a news release to improve how many media actually decide to give you coverage. Publicity success is often times dependant on what you send to the media. Here are the things you can do to double, triple or even quadruple your publicity success.

Building Your Online Media Kit

An effective online media kit can be one of the most valuable media and marketing tools you can create on your web site. It will help persuade even the most doubtful media that you are newsworthy and have what it takes to make their day. Here's what you need to do to create your online media center.